Here are 4 questions to Stephanie Grossman CEO Digital Sidebar

Can you tell us more about your service?
Digital SIDEBAR is focused on mobile advertising and content discovery. Our product, SIDEBAR, is a seamless, unobtrusive and engaging platform connecting wireless operators, marketers and content developers with mobile consumers. SIDEBAR inserts short form content (promotions, ads and entertainment) into the “white space” on mobile devices. The platform engages consumers while they’re engaged by placing targeted content on the screen accompanying incoming and outgoing calls, and notification of incoming or outgoing SMS messages.

What is your business model?
100% Ad supported

What are the projects, additional features you’re preparing?
Today, our primary focus is a large-scale pilot with one of the top wireless operators in the U.S. Sponsors of the pilot include Paramount Pictures, Universal Pictures, Universal Motown and Paige Premium Denim.

What are the current users’ feedback, your learnings on the service’s usage?
m:metrics survey produced the following results:

16-24 demographic :  58% receptive to SIDEBAR , 37% likely to try SIDEBAR, 32% would share content with friends, 31% interested in video/music after SIDEBAR demo

25-34 demographic :  46% receptive to SIDEBAR, 28% likely to try SIDEBAR, 21% would share content with friends, 26%     interested in video/music after SIDEBAR demo