Lancement de Blyk

Après, 18 mois de recherche et de test……Voila un évènement dans l’industrie mobile le premier Opérateur Anglais (MVNO) qui va financer ses offres et favoriser les liens entre 45 grandes marques (Oréal, Ford, Mac Donalds, Sony, Colagate, XBox, Adidas……..) et les jeunes de 16 à 24 ans avec de la publicité ! L’échange sera basée sur le SMS, le service mobile qui est le mieux assimilé par les jeunes : je reçois, je réponds ! un comportement d’usage régulier pour une jeunesse anglaise qui l’utilise le plus en Europe…une moyenne de 100 messages par mois ! 3 principes de base guide le MVNO : facilité d’utilisation, interaction et pertinence. De nombreuses campagnes auront lieu en prenant l’avis des jeunes sous formes de question via MMS.

L’offre de Blyk sans facture chaque mois, c’est 43 mn voix et 217 SMS gratuit pour pouvoir rechercher son compte cela se fait sur n’importe quel réseau, n’importe quand (0.14€ sms, 0.22€ minute), c’est 4,5 millions de jeunes anglais ciblés avec des offres pertinentes.

“It’s going to spread because, at the heart of it, it’s got a creative idea. A mobile phone network that’s funded by advertising; that’s something you want to tell people about. Fundamentally it’s the interaction that young people do most on their mobile phone: receiving and responding to a message.” déclare Antti Öhrling.

Questions :

You sell the telephone ?
Blyk has online terminal store on its website. We have approximately 30
best selling handsets available in any market at a low rate for members
who want to upgrade their handset. We have all the major handset
manufacturers and their most popular youth phones

The advertising frequency of the offers ?
If I understood your question correctly, you asked how many messages
contain an offer, of the up to 6 daily messages? Surprisingly, we have
noticed that most advertisers want to use Blyk as brand-building media,
and not to distribute offers. Similarly, young people feel that
entertaining messages are good themselves, and they do not require
discount offers to feel that interactions are fun, entertaining and
enjoyable. Offers are really a small minority of ads

Have examples of campagne in image ?
Unfortunately, we currently have SIMs only for the UK, and for the
16-24 year old consumers. The demand has been really high, and we have
our hands full of requests. We may introduce “analyst/press
subscription” soon, and will include you to the list