Here are 4 questions to Tony Philipp Ceo UpSnap :

UpSNAP is a leader in mobile search and live mobile entertainment. With a rich library of branded multimedia content and true mobile search technology, UpSNAP addresses the unique challenges of providing a usable and functional mobile content solution. UpSNAP’s patent-pending technology combines wireless search, a VoIP call-connect platform, and streaming audio technology, to deliver free and premium services to mobile phones. All UpSNAP’s delivers its services in SMS, WAP, J2ME, and BREW formats and each can be licensed by wireless carriers, service providers and content providers who wish to incorporate text and streaming audio capabilities into their existing product and service offerings. We currently have over 1 million users on our service.Tony Philipp is CEO and Co-Founder of UpSNAP, the premier mobile search and live audio entertainment provider. Leveraging his experience in the online search industry, Mr. Philipp has been at the forefront of Mobile Search and SMS-based content delivery. As the leading player in mobile search and live entertainment, UpSNAP offers a broad menu of free and premium branded content that can be discovered through mobile search and delivered via SMS, J2ME, BREW, WAP and VoIP to all U.S. mobile phones.

Can you tell us more about your service? / What is your business model?
UpSNAP is a mobile search engine that helps consumers find merchants, local services & multi-media content instantly. Our SWIng (Streaming Wireless Internet Gateway) platform enables mobile access to virtually any live & on-demand streaming audio including NASCAR In-Car Audio, ESPN Radio, & radio/podcasts covering music, news, & entertainment.

UpSNAP changed everything w/ multi-modal technology & reversed traditional cellular industry model. Innovative SWIng platform built from ground up w/ specific focus on unique challenges of providing a usable & functional mobile search. Patent-pending technology allows users to enjoy content without having to rely on specialized devices, software/downloads. UpSNAP’s pay-per-call model allows users to search for merchants via text messaging & allows those users the option to talk directly with the merchant free of charge. As 1st company to address mobile search & the only company to offer multi-modal services (text, audio & WAP) UpSNAP allows you to search for content, music, & other services via text messages which is available on ALL mobile phones in the US. Our voice-over IP allows us to stream audio to any phone through the voice channel & our content includes: podcasts, weather, comparison shopping, spelling, flight info, jokes, horoscopes, & security alerts about health & safety.

The UpSNAP voice-over IP (VoIP) network is one of the largest non-carrier VoIP networks in the US. Combined w/ the patent-pending pay-per-call technology, UpSNAP is able to offer a highly cost effective & scalable infrastructure to deliver free & premium services to all mobile phones in the US. UpSNAP features content from over 1,600 music channels & podcasts, as well as a host of FREE and PREMIUM mobile search & text-based services all from one place. Our technology is user friendly, innovative and functional.

What are the projects, additional features you’re preparing?
UpSNAP is always looking for more content to add to our offering. We are in talks to expand our NASCAR offering, and bring more sports content as well as more mobile advertising.

What are the current users’ feedback; your learnings on the service’s usage?
Our users love our service, especially the blind community. Most of our users utilize our service during their free nights & weekend minutes.Visitors: 1,847,971, Register Users: 1,758,659