Can you tell us more about your service?
Handset Detection is a web service which can tell you if the device viewing your website is a mobile phone. This all happens via web service call so there are no databases or software to install on our customer’s web server. This might be useful to know if you wish to customise your content for small screens, or deliver a customised experience for specific devices (eg iPhone touch screen UI version of your website but visible for iPhone users only).
The service also features mobile analytics with a more advanced analytics module scheduled to launch in the next few weeks. this allows website owners or media & marketing divisions of businesses to gain a real-time insight into whether they currently have mobile traffic and the statistics relating to that traffic.
We created Handset Detection because we needed to identify the type of mobile device when sending out mobile applications on behalf of our clients, however it turns out there are heaps of uses for our new service and there has been great interest from a number of sub-sectors of the Media, Telecoms, Web Development and Mobile Content sectors – Which is great.
What is your business model?
We’re adopting a model similar to many popular web services, which involves tiered pricing based on number of detections. There will always be a free tier, then a few paid for tiers followed by a enterprise tier. At the moment we’re preparing the business case for where the tiers and prices should fall. Stay tuned 🙂
We’re funding the service through our other mobile work at Zaption.com
What are the projects, additional features you’re preparing?
Good Question – With any startup project you have this massive potential in front of you. To get the service up and running you whittle your vision back to the absolute minimum build a tight core around that, and then get it up on the web and see how it goes. Once we move out of the beta phase, there will be a number of other features available for our customers. This launch schedule will be detailed on the handsetdetection.com website in the next few months.
While in Beta phase, we’ve received great feedback from our customers, often they have suggestions for things we would never have thought of. This feedback has helped prioritize our roll out of phase II features.
While we’re keeping quiet on the up coming feature set I am happy to let you know that we’re planning a move to AWS (Amazon Web Services). This will allow us to scale rapidly and meet increased demand from customers in near real time.
What are the current users’ feedback, your learnings on the service’s usage?
Its been really positive thus far, and the number of registered and active users has grown rapidly, confirming that there is a real need for this type of service and a real demand in the market place for these services.
One indirect element which has had a direct impact on our learnings is related to the actual traffic we are now receiving. This provides a global insight into which mobile phones are popular for mobile web browsing based on actual usage, and in which countries, the higher number of Mobile Internet users can be found.
From a company culture point of view, our plan is to continue to be very open and transparent with our customers, keep an open dialog and really listen to what they need. After all, they’re the ones using the service. 🙂 We’re also happy to grow organically over time, and use that time to improve the service.