Here are 4 questions to Aage Reerslev CEO Squace

Can you tell us more about your service ?
Squace makes mobile surfing, searching, and content sharing as easy as on landline devices. Without typing.Squace removes these and other obstacles to mass use of mobile services: Poor usability, hard-to-find information and services, hard-to-reach users

So, Squace: Drastically reduces loading time and clicking. Has a unique user interface that divides the phone’s screen into many squares; each square represents a link to a site or service. Enables surfing, searching, and sharing on ordinary phones—without typing. Allows users to personalize landline Internet and bring it into the mobile world. Uses common, open Internet standards; users create: (1) sites in minutes, (2) an Internet service in a few hours, and (3) an intranet in a few days. Radically lowers barriers for content providers to go mobile—no new investments needed. Is freeware for everyone. Is completely network independent—it runs on any wireless network.

And an extremely cheep messaging service compared to SMS

What is your business model ?
Squace’ business model – promotional squares – mimics the simplicity of Google Adwords. Content providers develop their sites and services according to their business models, free of charge – like they do on the Internet. To attract new users, they may promote their site (or game or customer proposition) to selected Squace users (i.e., location, age, sex, tag profile). Their sponsored link will appear in Squace at relevant locations, but only to the selected target group. Squace revenue is generated from content providers (or advertisers); they pay per click or actions such as call.

What are the projects, additional features you’re preparing ?
Since January 2007, Squace has been tested in laboratory environments and in the field with real users. It is a stable, fully functional product ready for large-scale international rollout. In the near future the following areas will be prioritized:
– Broadest possible device reach (adapting client to different phone models)
– Encouraging creation of local content, i.e. Squace sites (focus on world languages, e.g. French)
– Implementation of open API:s to quickly adapt popular Internet applications for Squace (e.g., Gmail, Flickr photo albums, blog engines, Facebook-type communities)

Your views on the future of IU ?
Many studies demonstrate that cell phones’ current complex, unfriendly interfaces make finding and using mobile services difficult. At the same time, users know what the Internet offers, and they know what services they would like to access from mobile devices. Users lack patience, so they need an interface that is transparent and easy to personalize. And no typing of URL’s.

We now that Squace UI is superior other interface solutions in terms of navigation speed (number of clicks and loading time – up to 85 %reduction) for remote (joystick) based handsets – roughly 3 Billion handsets.