Interview de Dmitry Stavisky, Vice-président des opérations internationales chez Evernote
Evernote annonce aujourd'hui un tour d'investissement de série C de 20 millions de dollars mené par le nouvel investisseur Sequoia Capital. Les actionnaires actuels, dont Morgenthaler Ventures, DOCOMO Capital et Troika Dialog, y participeront également. Evernote utilisera les nouveaux fonds en vue du développement rapide de produits et de l'expansion de l'entreprise sur de nouveaux segments de marché. Roelof Botha, Partner chez Sequoia Capital, rejoindra le conseil d'administration d'Evernote à titre d'observateur.
En moins de deux ans et demi, Evernote a conquis plus de 4,7 millions d'utilisateurs à travers le monde en permettant à chacun de mémoriser et de retrouver aisément ses idées et tous les éléments qu'il souhaite conserver.
How did you get the idea of Evernote ?
Evernote was founded in 2005 by a Russian-American entrepreneur Stepan Pachikov. He felt that computers can do more to help people remember what is dear and important to them, both in their personal and professional life. By 2007 this idea evolved into technical architecture and business model that Evernote is today. We launched the service in 2008 and currently have over 4.7 million users all over the world. We also have a vibrant community of developers, building products and services that use Evernote platform and complement it in important ways. Recently we launched Evernote Trunk to help our partners showcase their solutions to Evernote users – http://www.evernote.com/about/intl/fr/trunk . It already has over 100 items in it. One of our most popular partner apps is Seesmic, which has French roots.
What is your business model ?
We use so-called "freemium" model – basic service is free, premium service offers additional features and functionality. Annual subscription costs $45, monthly – $5. Between 2 and 3% of our registered users buy premium subscription. But this conversion rate gets higher over time – the longer a person uses Evernote, the more likely she is to switch to premium subscription. Service is only two and half years old, but over 18% of our oldest active users are premium subscribers. This is good business for Evernote and convenient, flexible model for our users. It gives us financial strength for building a very large-scale service for everyone.
Could you provide us with some figures and data on Evernote
Here are figure on Evernote user growth and user distribution by country. The user growth graph needs an update – right now we have over 4.7 million users.
Also, Windows, iOS (iPhone and iPad) and Mac are our major platforms, while Android is the fastest growing one. We have major new versions of Windows and Android clients in Beta, will release them within a month. We'll be polishing our apps, adding new functionality, and launching service in more countries. We have big plans for the next 6 months!