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Discussion with Offer Yehudai Founder of innerActive
publié le 11 mai 2007 à 8h45, modifié le 30 octobre 2014 à 11h31.
innerActive is a start-up company focusing on In-Content Advertising (post), allowing real-time, behavior based advertising.Our roadmap includes unique advertising solutions for all type of rich-media.On our last trial with Cellcom (which I saw you covered in the Blog) we offer free mobile games, supported by advertising offers costumed to the end-user.We believe relevant and contextual approach will drive high response and effectiveness, other then PUSH sms makes you feel. A proven example for that is our product placements feature, allowing integrating the brand within the content environment in the most non-intrusive manner.
Can you tell us more about your service?
There are several companies in this field nowadays; our service consists of matching the best campaign to the user, bringing him to action and thus creating a dialog between the end user and the brand. The service addresses advertisers who seek new media to reach the target audience and want definite ROI.It is also appealing to operators and providers, looking for new revenue streams. For operators, we offer a quick, smooth integration.
What is your business model?
The business model is quite simple and based upon rev. share with the players in the value chain. What I would like to present is our flexible model, in which we can provide a turn-key-solution to the operator or a modular one, so he can choose.
What are the projects, additional features you’re preparing?
innerActive works closely with leading advertising and media agencies and various markets. I can’t describe our future plans now, from the obvious manner, but we are to present the market with some innovative tools and solutions for one-to-one ads over mobile content.
What are the current users’ feedback, your learnings on the service’s usage?
This is the question I love the most because we just concluded a wonderful learning session with Cellcom, in which we found out that users’ response to service was huge. We are talking about thousands of percentages higher of download rates. In addition, response to the campaign was very high. We measure the effectiveness by brand’s awareness, clicks and acquisition and those rates were over the normal. What Cellcom liked to see is that new users entered the service, ones who were price-sensitive and never downloaded a game before, thus enlarging the potential market.There is no doubt about the future of this market and its needs. We must keep in mind the wants of all and provide the best product for all.