Here are 3 questions to Erik Madsen Ceo Irvor :

Can you tell us more about your service ?
iRovr was established the day after the iPhone launched in the US. ?I was browsing websites on the device and could not find any iPhone optimized social networks, so I decided to build one. ?A few of the larger, well-established social networks like Facebook and Multiply have since implemented iPhone interfaces to their content, but interactivity is very limited.

I enlisted the help of 2 co-workers to provide marketing savvy and some iTunes integration, while I have programmed a majority of the core functionality. ?iRovr is unique because it not only is optimized for use on the iPhone, but it is made for the device. ?The mobile Safari browser is impressive but it simply doesn’t provide the?functionality?required to rely on what ?standard web application would on the desktop, so we used the iPhone’s primary method of sharing media: email. ?When you are not connected to iTunes and out and about with your iPhone, the only way you can share a link, photo or efficiently compose a message is with email. ?When a person registers with iRovr, they get a list of emails coded specifically for their account that allow them to share these things with the community. ?Like the device itself, it takes a little getting used to – but our users would agree that it is by far the best experience.

What is your business model ?
Our primary goal at this point is to continue to refine our services by paying close attention to what our users want. ? Once we have reached a critical mass of regular visitors, we can begin to implement some standard revenue generating features such as advertising. ? Our activity stream and profile themes feature will allow us to do some interesting, non-conventional approaches to brand awareness.

What are the projects, additional features you’re preparing ?
With the imminent launch of iPhone in France, UK and Germany we are currently focused on building in support for an international community. ? We have a fully functional desktop interface that is being polished for launch and we are also working on features to connect the community to localized entertainment, events and venues for shopping and dining.