Publié le 28 avril 2008, modifié le 27 octobre 2014.
Par La Rédaction

Here are 4 questions to Marco Kraaijeveld founder of Trackr :

Publié le 28 avril 2008, modifié le 27 octobre 2014.
Par La Rédaction


Can you tell us more about your service ?

trackr! is a Location Based Service that allows users to save and share location information. This enables others to see where you are, how you got there and where you have been in the past. People can see where their friends are, get a notification if someone is entering or leaving a predefined area (geo-fencing) and send a notification to other services like Twitter and Hyves when starting a session. It can also be used to review for example your recent hiking or skiing trip in the mountains. The track can be shown on the map with segments in different colors to quickly identify the speed at a certain part of the track. When connected to a flickr account, trackr! can also show photos on the location where they were taken, without the need for any extra hardware. Privacy can be controlled by choosing what information is shared with who. trackr! currently supports Windows Mobile devices and Nokia Series N and Series E.

What is your business model ?
The basic trackr! service is free for non-commercial use. Revenues are generated by means of advertising, offering added services (like SMS alerts) and using it for events. So far, the service has been used for several events on national radio in The Netherlands and Belgium. Examples include hitchhiking competitions and outdoor games. Also other websites and services can use trackr! or the technique behind it, as done by a cycling community website.

What are the projects, additional features you’re preparing ?
A lot of new features will be added in the near future. Among others: a mobile website where users without a compatible mobile phone will be able to track friends, tracking based on GSM Cell-Id for phones without a built-in GPS and supporting more devices in general.

What are the current users’ feedback, your learnings on the service’s usage ?
The number of new users is increasing rapidly. More and more users buy mobile phones with mobile data plans and a built-in GPS. Feedback (from users all over the world) is almost without exception very positive. Many people especially enjoy the geo-fencing features and the ability to alert friends on services like Twitter. User input is one of the most valuable sources to be able to keep improving trackr!.

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