Here are 4 questions to Eric Eller Vice President, Products and Marketing Millennial Media

Current status :  Millennial Media operates mobile ad networks to generate value for advertisers, publishers, consumers, and mobile operators. Our suite of products include Millennial Motion, Millennial Marketplace, and Decktrade. Please see the attached press release for product overviews, sample clients, and more information. Our company was founded by executives from Verizon Wireless and Advertising.com, and we possess a unique combination of experience from these roots that enable us to create and operate mobile advertising solutions that meet the needs of both the advertising and mobile constituents. The Millennial Marketplace was launched last October and Decktrade and Millennial Motion were launched at CTIA in late March. We have great traction will all of these products today.

Can you tell us more about your Decktrade service ?
Decktrade is a self-service mobile advertising auction for advertisers and content publishers, both in the US and internationally. The service was developed to specifically meet the needs of sellers of mobile content and mobile media properties. For example, the Registry Targeting feature enables a company to maintain a list of devices that are applicable for each of their services, say J2ME or BREW applications or perhaps a video service. The QA or product team can setup and maintain these lists of ported and supported devices, while the marketing team can focus on messaging and targeting. Whenever new devices are added to their registry, existing campaigns automatically adjust to include them.

What is your business model ?
Millennial media is a pure-play mobile advertising network. Our model is to develop relationships with mobile content owners and publishers to aggregate audience reach, then package and sell access to these audiences to advertisers and agencies. We have a proprietary mobile ad management and delivery platform, but we do not license it to third parties. Our Millennial Motion service is designed for companies seeking deeper consumer engagement with their brands, while the Millennial Marketplace is our premium ad network.

What are the projects, additional features you’re preparing ?
Demand for our current services is very strong, so our focus in the near-term is on continual refinement while supporting the integration of new publishers. We’ve already launched two products this year and feel that plenty to support the requests we have from the advertiser and agency community.

What are the current users’ feedback, your learnings on the service’s usage ?
The feedback we’ve received to date has been very positive. We’ve learned that the pace of global content discovery in mobile is even faster than on the internet. It’s very encouraging to see such great diversity from both the advertiser and publisher participants that we service.