Here are 4 questions to Mike Mulica CEO Fusion One :

Can you tell us more about your service?

MightyBackup (fusion one) lets users protect, manage, and transfer the content on their mobile phone. With MightyBackup, the user’s mobile phone content- including contact information, user-generated content such as photos, and purchased content such as games—can be protected and transferred to a new phone. So if a user loses their phone or just wants to upgrade to a new one, they don’t need to go through the pain to re-enter all their phone numbers or re-purchase their applications- the content can be re-loaded to their new phone in a few minutes. The user doesn’t need any cables or computers or special software- it just takes a simple download to their phone and it’s all done wirelessly within a few minutes.
MightyBackup also lets users manage their stored content via an online web interface. Another great feature is that if necessary, MightyBackup can remotely delete the content from a lost phone to help keep personal information secure.
To give an example of the scalability of our service, MightyBackup has already backed up over 700 million phone contacts. We’ve deployed with 15 carriers worldwide, including Verizon Wireless and Bell Mobility, and support over 600 models of phones across all the major platforms such as Symbian, J2ME, BlackBerry, and BREW.

What is your business model?

MightyBackup is primarily white-label; we make it available to carriers who brand it as a service for their customers. The advantage of this approach is that when presented as an “official” service, it can gain more widespread adoption. Carriers can let their users download and run it themselves, or they can offer it as an added “handset transfer service” in the store when their customers are buying a new phone. Another great thing about being carrier-branded is that it helps build customer loyalty for the carrier and thus reduces customer turnover. Once the service is deployed, we work closely with our carrier customers by providing back-end support, training, and marketing services.

What are the projects, additional features you’re preparing?

We’re working hard on the next release, which will add more features and supported content types. We also recently announced a new product, Network Address Book, which is a new service that will let users centralize and manage their address books from a variety of sources such as their online email accounts or friends lists on various social networks. Embarq will be our first customer for Network Address Book.

What are the current users’ feedback, your learnings on the service’s usage?
With 1/3 of mobile users having had their phones lost or damaged, overall, users are very happy to have such an invaluable service. The service is widely used on the individual carriers- for example, with Verizon Wireless it has been one of their top ten revenue-generating mobile applications.