Here are 4 questions to Ujjal Kohli Ceo Rhythm NewMedia

Can you tell us more about your service ?
Rhythm NewMedia is targeting Mobile Advertising. Rhythm is enabling ad-supported mobile content with a broad suite of mobile advertising solutions for operators and media companies. Rhythm’s technology enables advertising that has broad reach, sharp targeting and precise frequency management. Rhythm automates key business processes and enables measurement and reporting to each member of the mobile advertising value chain. In addition, Rhythm sources content and sells advertising on behalf of operators.
The ad-funded mobile video service available to Three and soon T-Mobile subscribers in the UK allow them to access with no payment nor data charge, videos with pre and post- roll ads individually targeted. For instance, if a 18-24 Male plays the national News he will be given a Lynx (Unilever) advertisement whereas a 24-35 Female playing the same content will be given a Nivea advertisement.

What is your business model ?
Our business model is based on advertising revenue share with the Mobile Operator and the Content Providers.

What are the projects, additional features you’re preparing ?
Rhythm is launching the next generation of mobile banner advertising. Rhythm’s WAP or banner ads system provides mobile operators a turnkey solution to monetize both on-deck and off-deck inventory by placing highly targeted ads on mobile web pages. This system is highly integrated with Rhythm’s video ad system, which is currently deployed commercially in the UK by mobile operator 3 and soon T-Mobile. The WAP product is now available for deployment.

What is the current users’ feedback, your learnings on the service’s usage ?
Users’ feedbacks are very good. The usage is naturally growing since subscribers can access quality video content for free. The service uptime is close to 100% and looking at the service usability, no significant increase in any calls to operators have been noticed. Some key learning on the service’s usage is that content types which perform very well are breaking news and weather followed by horoscopes and movies.