Here are 4 questions to Gabriel Aldamiz-echevarria VP Communications MyStrands :

Can you tell us more about your mobile service?
The MyStrands Social Player is a music player for mobile devices that lets you discover new music, connect with people, and share your tastes with friends. It works with Nokia S60 3rd edition or S40 devices (optimized for most recent Nokia S40 devices), which brings the MyStrands Social Player not only to 10s of millions of smart phones but to the true mass market of 100s of millions of Java devices.
1.- MyStrands Social Player, which allows you to scrobble tracks to Last.fm as you play music on your Symbian S60 3rd Edition and J2ME
2.- MyStrands Social Player provides artist and song recommendations from over 6 million songs, automatically shows cover art and fully integrates with a social network of music enthusiasts.
3.- The “Who’s Listening” feature lets you discover like-minded people who are listening to the same songs you are playing. You can send messages, see the listening histories of your friends, and keep an ear on what’s hot.

What is your business model?
Advertising, Motorola is distributing the service with the Q9, and we are also reaching other distribution agreements with other players, which helps the business. Nokia has used the service to promote the N95

What are the projects, additional features you’re preparing?
We will better integrate it with the online experience at http://mystrands.com

What are the current users’ feedback, your learnings on the service’s usage?
Some users tell us it is changing the way they listen to music, and making their music experience more social. People like to not only listen to music, but also to se who else is listening to their favorite songs. The community aspect is being very successful. Some feedback here: http://blog.strands.com/2008/05/05/feedback-socialplayer/

MyStrands Socail Player has received 2 awards:  Nokia’s Mobile Rules! 2008 Orange Innovation Award