Here are 4 questions to Ofer Tziperman, President of Locationet:

www.amazegps.com or by pointing their WAP browsers to http://wap.amazegps.com;excellent application for Nokia N95

What is your business model ?
LocatioNet is the first company to offer consumers a free mobile navigation and mapping application based on the emerging ad-funded business model. Income from amAze is generated through advertisements and sponsorship which are intelligently integrated into the application, such as location sensitive ads displayed to the user, based on his/her location. Companies can also sponsor the opening screen when the application is activated. The sponsorship branding can be replaced at any given time.

While other similar services are charging users a monthly premium fee of up to 10 Euro, amAze is unique by offering a free service for consumers.

What are the projects, additional features you’re preparing ?
We are currently preparing to launch version 4.0 of amAze. This new version will include the following features:Voice and graphical guided navigation,View and navigate over detailed colourful street maps,View and navigate over high resolution satellite images,View and navigate over hybrid maps,Get worldwide weather forecasts,Keyword search,Yellow pages local search, Advanced regional settings (languages, measurements, etc.),Data economical arrows navigation mode,Textual and visual routing instructions,Save and manage personal favourites list,Rotating map during navigation (head-up/north-up,Cool navigation simulation mode.

What are the current users’ feedback, your learning on the service’s usage ?
Frankly we are amazed by the warm welcome that this service gets from the users. Their response is that finaly there is an afordable navigation solution that provides every thing that the fancy navigation systems provides, and is totaly free. Our users are very much involved by actively assisting in the translation of the service to more languages and by offering new features. We see that an average user is activating and using the service sevaral times per month and turning it to be a useful mobile tool when on the go.